The platform is rolling out a updated setting that allows them to reduce the amount of AI-created media appearing in their feeds. This step comes as the platform revealed that it presently contains more than 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This development aligns with a surge in AI content, spurred by recent content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A large amount of this content is considered “AI slop”, a phrase for inferior, factory-style content that is often nonsensical or dreamlike.
Based on user feedback that a lot of users like content made with AI tools, from AI artwork to informative clips, and we aim to give people the power to increase or decrease of that, according to their own likes,” stated a spokesperson.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its network identified as made with AI. In total, over 100 million pieces of content are submitted to the app every day, making AI content a relatively small percentage of its complete catalog.
How to Adjust Settings
Viewers will be capable of limit or boost the amount of AI content they view by using the “manage topic” setting in the app and choosing the AI content topic. Additional categories that are already be controlled under the filter include news, clothing, beauty, and dance.
Content Labeling and Policies
The platform’s guidelines require creators to identify “realistic” artificially created content, and it forbids dangerous AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the app will henceforth add an AI-generated watermark to content produced via its built-in AI features, or detected by an collaborative effort for recognizing AI-generated material. This measure is designed to help prevent users from trying to evade the disclosure requirement.
AI Literacy Programs
TikTok is also establishing a two million dollar awareness program for experts and organizations to develop informative material about responsible artificial intelligence. This initiative will benefit non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
The video-sharing app has supported its safety measures, following debate over plans to make redundant a large number of content moderators in the UK. The company is planning to eliminate a significant number of roles in its content moderation department in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would remain essential, but AI can shield workers by filtering out the most distressing content before it has to be seen by people. TikTok announced a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”
